Philip Whiteley's Blog

September 18, 2013

Ethical success

Filed under: Uncategorized — felipewh @ 2:29 pm

As part of its Management Futures series of blogs, the Chartered Management Institute picks up on the theme of ethical governance and management for its September feature. Like New Normal Radical Shift, it challenges the idea that ethical conduct and commercial success are natural opposites. The following is an excerpt:

For the past few decades, the matters of ethics and social responsibility in business have been put firmly in their place: a short section near the end of the annual report; a few minutes before the close of the Board meeting. Social responsibility has meant some charitable donations and volunteer days, perhaps creating useful photo opportunities for the PR department. It has been – and often still is – seen as very much junior to the big beasts of finance, strategy and marketing. This is changing, however. In the past few years, some highly unethical practices, often enthusiastically pursued as part of the quest for high returns, have destroyed much shareholder value.

Click here for the full article.

Click here to buy New Normal Radical Shift

(This blog was published simultaneously on the Radical Shift site


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